In recent years, trends like Dry January and Sober October have become global phenomena. Millions have been inspired to take a break from alcohol for health, mindfulness, or simply to reset after indulgent seasons. But what if giving up wine altogether doesn’t appeal to you? Enter Try January, a growing movement for wine lovers who want to explore new habits without fully abstaining.
This post dives into these trends, their origins, and how you can craft a wine experience that works for your goals. Whether that’s cutting back, experimenting with new wines, or focusing on moderation, we’ve got you covered.
What’s Behind Dry January and Sober October?
Dry January began in 2013 as a campaign by Alcohol Change UK to promote sobriety and mindfulness around drinking. However, its roots go back further—to 1942, when Finland encouraged a month of sobriety during wartime. Today, millions participate annually, motivated by health resets, weight loss goals, or the social momentum sparked by New Year’s resolutions.
Similarly, Sober October was created in 2014 as a fundraiser for cancer awareness. Like its January counterpart, it has gained popularity. It focuses on health benefits, including improved liver function, better sleep, and mental clarity.
But while these trends emphasize total abstinence. The strict sober October rules, the stop drinking altogether, the all-or-nothing approach doesn’t work for everyone. Wine enthusiasts, in particular, savor the experience of wine over dinner, with friends, or as a mindful indulgence.
The Rise of Try January
For wine lovers who appreciate balance over restriction, Try January offers an exciting alternative. Instead of giving up wine altogether, this movement encourages you to embrace exploration, moderation, and curiosity in your wine journey.
Here’s how Try January can elevate your wine experience:
- Experiment with New Varietals: Discover lesser-known grapes like Chambourcin or Seyval Blanc, or venture into unfamiliar wine regions near you.
- Explore Low-Alcohol Wines: From spritzers to naturally low-alcohol bottles, there are plenty of lighter options that let you enjoy wine without overindulging.
- Host a Tasting Party: Gather friends for a “Try January” event where everyone brings a unique bottle to share—new vintages, natural wines, or even canned wine.
- Try Non-Alcoholic Wines: With more quality options available, non-alcoholic wines can be a satisfying alternative, especially during brunches or casual gatherings.
- Adopt Mindful Drinking Habits: Instead of abstinence, focus on moderation—designate specific days for wine or stick to one glass per occasion.
Creating Connection with Wine: The “Come Over October” Movement
For those seeking community and connection over restriction from alcoholic beverages, consider the Come Over October initiative. It was championed by wine experts Karen MacNeil, Kimberly Charles, and Gino Colangelo. This movement encourages people to gather with friends and family, share wine, and celebrate togetherness.
As they put it:
“Through the simple act of sharing wine, we share other things that matter—generosity, caring, and a belief that being together is an essential part of human happiness.”
Whether it’s October, January, or any other month, creating rituals around wine can deepen your appreciation while keeping your habits balanced.
Tips for Success: Dry, Try, or Sober
No matter which path you choose, here are some tips to make the most of it:
- Set Goals: Decide what success looks like for you, whether it’s trying five new varietals or cutting your wine consumption in half. Create your own challenge!
- Find Your Tribe: Share the experience with a friend or partner, even if they’re taking a different approach. Comparing notes at the end of the month can offer valuable insights.
- Celebrate Your Wins: Whether you’ve discovered a new favorite wine, reduced your intake, or stuck to your plan, take time to acknowledge your progress.
Final Thoughts
Whether you’re diving into Dry January, Sober October, or embracing Try January, the goal is to make a choice. This choice should align with your personal values and lifestyle, not just how you’ll be viewed in social settings. For wine lovers, it doesn’t have to be all-or-nothin. Mindfulness, exploration, and connection can make these months just as meaningful as total abstinence.
So, what’s your plan? Will you Dry, Try, Sober, or Come Over? Let us know how you’re navigating these trends—and don’t forget to join us for more wine inspiration on the Everyday Sommelier podcast!
Click HERE for more antics of my own Dry January / Try January explortions!
