In the world of wine brands, labels carry stories, histories, and sometimes, an intimidating air of prestige. For many, the notion of second-label wines conjures imaginations of lesser quality or overflow stock. However, as Hugo del Pozzo of Pinea Wines enlightens us in the Everyday Sommelier Podcast, second-label wines can be treasure troves of unique expression and exceptional value—a perspective that deserves its moment in the spotlight.
The Double-Edged Sword of Wine Brands
When it comes to wine, perception often drives experience. Many of us believe that first-label wines signify superior quality while second-labels are merely the underdogs. This common misconception can hinder us from discovering hidden gems that second-label wines can truly offer. Kristi Mayfield, host of Everyday Sommelier, aptly describes the challenge: “In the world of wine, it’s hard to find the needle in the haystack, then wham, it gets even more confusing with second labels.”
Not all second labels are created equal, but understanding how and why they are made can illuminate their true potential. Whether it’s due to experimental intentions or simply diversifying a winery’s portfolio, second-label wines are worthy of attention.
Why Second Wine Brands Matter
Second labels allow winemakers to explore creative avenues without the constraints tied to flagship products. As explained by Hugo del Pozzo, Co-founder of Ribera del Duero’s Pinea Wines, these wines often arise from superior grapes that may not fully align with the attributes sought for the primary label, but still hold intrinsic value. For Pinea, the key wasn’t about quality compromise, but about crafting different expressions of the same varietal.
“It’s not that one wine is second to the other—they’re just different experiences,” Hugo shares. Rather than producing wines from subpar grapes, Pinea creates second labels that mirror high standards, offering more approachable wines that maintain the winery’s dedication to quality.
Intrigue Awaits: Discovering Second-Label Wines
Exploration is central to appreciating second-label wine brands. Start by embracing the diversity of flavors these wines present. As Hugo puts it, “Wines are also for different occasions. Some iconic wines need a bit more time to shine, while a second label can deliver an immediate, delightful experience.”
Tips for Engaging with Second-Label Wines
- Explore with Curiosity: Much like other affordable finds, treat second-label wines as opportunities to widen your palate. Explore wines that may not come with a hefty price tag but promise exciting flavor profiles. It’s a win-win for your wallet and taste buds.
- Observe Winery Practices: Seek out wineries like Pinea, which approach second-label wines with the intent of capturing unique vineyard qualities rather than pushing surplus stock.
- Consider Occasions and Pairings: Opt for second-label wines during more casual meals or impromptu gatherings. Due to their approachable nature, they often require less preparation and can enhance everyday moments.
- Get Social with Tastings: Arrange blind tastings with friends to explore how second-label wines stand up against more prestigious counterparts. Not only does this level the playing field, but it also underscores that great wine resides beyond its label.
Embrace Your Journey
At the heart of wine appreciation is the idea that wine is personal. What rings true from Hugo and Christy’s discussion is that second-label wines offer an alluring blend of experimentation, quality, and accessibility, enabling every wine drinker to find their own favorites without preconceptions.
So next time you encounter a second-label option for any of many wine brands, give it the same chance you would a heralded counterpart. Find joy in the diversity, and celebrate each bottle as a story waiting to be discovered. As you journey through the world of wine, remember: every glass holds the potential for new discovery.
Raise your glass to exploration and enjoyment—whichever label graces the bottle! Cheers to the endless discoveries that second-label wines offer on your wine journey.
If you want to learn more about wine brands and second labels, check out the full EVERYDAY SOMMELIER Podcast episode at:
